Sure, These “Vote the Assholes Out” Patagonia Tags Are Actual


This previous weekend, Twitter went wild over {a photograph} of the bottom of a Patagonia tag. As an alternative of anodyne intel about fabrication and ironing instructions, it learn, in clear, sans-serif stitching: “VOTE THE ASSHOLES OUT.”

Courtesy of Patagonia

It appeared too good to be true—a bit of little bit of #resistance fantasy. However Patagonia has been probably the most vocal manufacturers in client tradition with regards to politicians’ incapacity to take local weather change critically, suing the Trump administration to guard nationwide monuments and donating its tax-cut money to environmental teams. That method now applies to their precise garments: Patagonia director of copy Brad Wieners, who presumably had a hand in bringing the anti-Trump tag to life, mentioned that it was actual in a Tweet on Saturday.

Now Patagonia has formally confirmed it, stating that the tag seems on their Regenerative Natural Stand-Up Shorts, which they began making in 1973. “We have now been standing as much as local weather deniers for nearly so long as we have been making these shorts,” a spokesperson instructed CNN. The spokesperson added that the model’s CEO, Yvon Chouinard, has been saying the phrase for years in reference “to politicians from any get together who deny or disregard the local weather disaster and ignore science.”

Courtesy of Patagonia

Patagonia has additionally introduced that it’s going to work with BallotReady to encourage folks to vote climate-change deniers out of workplace. It’s not the one model to go all in on voter turnout this yr—many manufacturers are making T-shirts and different merchandise with a lot tamer messaging and partnering with bipartisan and liberal-leaning organizations alike—however Patagonia has gone additional than some other firm to make its political intentions clear. Final yr, for instance, they stopped producing vests for a number of finance corporations, and Chouinard has continuously locked horns with Donald Trump. Whereas just a few years in the past most corporations would keep away from the type of radical readability that Patagonia promotes for worry of backlash, it appears increasingly more that Patagonia’s local weather change–centered leftism solely builds their fandom—and that it’s good for enterprise. Much less cynically, although, the uncompromising message is a refreshing political battle cry. And, frankly, we’re simply glad to see a distinct mannequin of Patagonia shorts problem the still-dominant Baggies.

GQ has reached out to Patagonia for added remark, and can replace this story as applicable.

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