Within the new video for Drake and DJ Khaled’s “Popstar” single, Justin Bieber offers an Oscar-winning efficiency. On the observe, Drake means that songs often don’t get this massive and not using a “Bieber face,” so he enlisted his fellow Canadian to face in for him within the video. Bieber parades out in full matching Versace units, Louis Vuitton pants, and an ‘80s-glam blue shearling coat. He’s dripping in chains. Naturally, he’s sporting a killer watch, too. He’s in full pop star mode.
However inside this glamorous fantasy world, the watch is a surprisingly delicate selection. There are loads of items you consider if you think about a pop star—Bieber and Drake personal virtually all of them—however the comparatively humble Rolex Datejust worn right here isn’t essentially in that class. Though if the job of somebody like Bieber is to take uncooked supplies—whether or not that’s lyrics, choreography, or entry-level timepieces—and elevate them by way of star energy, then this pairing matches the invoice. The bit of glitz added to the Datejust doesn’t damage both. Additionally this week, Anthony Davis and LeBron put on matching watches and Travis Scott pairs a $6 burger meal with a $100,000-plus watch.
Justin Bieber’s Rolex Datejust
As in most up-to-date Drake songs, a watch is greater than a bit participant. “Two, 4, six, eight watches, manufacturing unit, so that they recognize,” he raps within the track whereas Bieber factors a finger gun immediately on the watch. Drake continues to show his chops as a watch collector. With this line, he’s gesturing somewhat at his insider information: watches with aftermarket modifications—i.e. not “manufacturing unit”—lose their resale worth. Not that that’s stopped Drake from handing over items to Virgil Abloh up to now. And mockingly sufficient, the watch Bieber factors to throughout that line seems to have acquired an aftermarket dusting too, with what appears to be like like a high quality coating of diamonds. Extra watch weirdness inside the “Popstar” video: when the Biebs awakes from his “dream,” spouse Haley Bieber is alongside him in mattress, sporting pajamas and her personal gold Rolex Datejust. Truthfully, I’d by no means take my Rolex off, both.
Bieber wasn’t carried out after that Datejust. When he’s not enjoying a pop star and is as a substitute merely residing the life of 1, he poses in entrance of a Lamborghini whereas sporting a Rolex Daytona. It’s good to be Bieber.
Travis Scott’s Audemars Piguet Royal Oak Frosted Gold “Rainbow”
The Travis Scott and McDonald’s collaboration is all about tapping into nostalgia, each for the viewers and Scott himself. Within the industrial for the partnership, the rapper says the meal is identical one he’s been ordering since rising up in Houston. The marketing campaign for the collab bridges the previous Scott with the brand new one: he poses in entrance of the very first McDonald’s alongside a Ferrari whereas sporting a really wild Audemars Piguet Royal Oak.
Elements are vital in the case of burgers or watches. The Scott meal is a hamburger with shredded lettuce and bacon, fries with BBQ sauce, and a sprite; the Scott watch is an 18-carat frosted-gold Royal Oak with 32 diamonds set across the bezel. Contemplate this the M&M McFlurry of ultra-high-end watches.
LeBron James’s and Anthony Davis’s Audemars Piguet Royal Oak Offshore “LeBron James”
Is that this not the sweetest factor you’ve ever seen? James and Davis wore matching watches within the bubble! And if that weren’t cute sufficient, they wore the Audemars Piguet Royal Oak Offshore that LeBron made with the model. The itemizing for the watch brags about its chronograph function, pink-gold case, and “Méga Tapisserie” dial design (a supersized model of AP’s signature checkerboard design), however funnily sufficient doesn’t point out the watch’s capacity to bolster group camaraderie. See, that is the type of teamwork and on-the-same-pageness that powers a group to the Western Convention Finals.
Jennifer Lopez’s Rolex Day-Date
When the Day-Date turned 60 years previous in 2016, Rolex launched this anniversary version of the piece with an olive “sunray” dial. The piece is basic Rolex, with Roman numerals, President bracelet, fluted bezel, and that basic inexperienced face. Round for greater than half a century, however simply as ageless and related as when it first got here on the scene: we could possibly be speaking in regards to the Datejust…or about its proprietor right here.
Erik Spoelstra’s G-Shock GA100-1A1
Coach’s wardrobes, sometimes a wasteland of generic trend, are barely extra below the microscope than regular. With fits not required and polos immediately on the desk, a debate ignited about sideline apparel. Spoelstra has silently submitted his vote: he’s worn a black polo for the whole lot of the Warmth’s run within the bubble. The selection is nice for our functions, as a result of it’s lastly given me an incredible take a look at the watch he’s been rocking for a while. Spoelstra’s G-Shock is big even by G-Shock requirements. The model calls this the “three-eyed monster” due to the three subdials throughout the highest. The piece additionally has an extended sufficient battery life to maintain ticking for 2 years. Or put it this fashion: the watch will nonetheless be functioning simply high quality when Giannis Antetokounmpo ditches Milwaukee for Spoelstra’s squad.